A series of merchandise aimed at children is being planned after the release of Paa in which Amitabh Bachchan plays 13-year-old Auro suffering from the premature ageing disease progeria.
Also, on Children's Day this Saturday (November 14), Amitabh as Auro will appear on television with a very special message for children. The initiative has been taken by AB Corp Ltd, who is producing the film, to connect Amitabh's character with children across the world through an Auro blitzkrieg. The fans will have Big B merchandise including dolls to play with.
"We're most definitely targeting Paa at children and parents alike. Mr Bachchan's Auro is a special child suffering from an extremely rare age-hastening disease. Auro could've easily become lonely, isolated or abandoned," director R Balakrishnan said.
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Also, on Children's Day this Saturday (November 14), Amitabh as Auro will appear on television with a very special message for children. The initiative has been taken by AB Corp Ltd, who is producing the film, to connect Amitabh's character with children across the world through an Auro blitzkrieg. The fans will have Big B merchandise including dolls to play with.
"We're most definitely targeting Paa at children and parents alike. Mr Bachchan's Auro is a special child suffering from an extremely rare age-hastening disease. Auro could've easily become lonely, isolated or abandoned," director R Balakrishnan said.
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